Manager - CRM

About the Company:

At Almosafer Travel & Tourism Co, we’re not just part of the travel industry, we’re helping shape its future.

As Saudi Arabia’s leading travel company, we serve millions across every segment of the travel and tourism ecosystem.

Rooted in our name “Almosafer,” meaning the traveler, we strive to make every journey seamless, personal, and purposeful. Our diverse platforms and services are built to deliver enriching experiences that reflect the spirit of Saudi Arabia and the wider region.

We’re united by a bold vision:

To be the undisputed leader in travel services, fostering lasting connections and setting new benchmarks for excellence in the Kingdom and beyond.

Our team across Saudi Arabia and the wider region blends deep cultural understanding with forward-thinking innovation, shaping a new standard for travel in the region.

About the Role: 
The ideal candidate will be responsible for curating and executing strategies to improve customer engagement and retention. This role requires critical thinking with a problem-solving mindset, capable of troubleshooting complex challenges in CRM processes, campaign execution, and system integrations. 
The role will proactively identify gaps, resolve issues, and optimize strategies. It will require testing integrations, validating customer journey flows, and ensuring smooth campaign execution. They should demonstrate a high level of analytical and critical thinking skills, with the ability to clearly articulate the results and recommendations.

Responsibilities:

• Plan, execute, measure, analyze and improve targeted CRM campaigns across multiple customer channels of  Email,  Push Notifications, WhatsApp and  SMS, that effectively engage customers, drive sales.
• Identify opportunities to impact the customer journey across lifecycle stages.
• Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaigns.
• Drive innovation in CRM campaigns by testing new strategies, channels, and technologies. Continuously optimize and experiment with A/B testing, multivariate testing, and other methodologies to refine messaging, targeting, and overall campaign effectiveness, fostering a culture of innovation within the CRM team.
• Stay up to date of CRM technology trends and advancements to recommend improvements and integrations.
• Provide technical guidance and troubleshoot issues as applicable for data flows, integrations within the CRM tools and 3rd party platform(s) and possible channel integration ensuring campaigns are set up for accurate measurement and reporting.
• Design effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals, leveraging analytical thinking to improve targeting, validate campaign flows, and ensure campaign effectiveness.
• Own the CRM KPIs, providing regular updates on campaign performance, customer engagement, and retention metrics to stakeholders and making recommendations for further optimization.
• Analyze customer data and behavior, identifying opportunities for automation, personalized messaging, and tailored marketing campaigns, while applying critical thinking to improve campaign effectiveness and troubleshoot data or flow-related issues.

Profile Requirements:

• Excellent understanding of the tech CRM landscape and main trends in the industry.
• 6+ years of relevant experience in marketing automation CRM tools - Moengage, Clevertap, Braze or any other similar B2C marketing automation tools.
• Must show an analytical mindset and not be afraid to work with large data sets.
• Ability to lead a team and work collaboratively with multiple stakeholders across departments.
• Ability to work as part of a cross-functional team and independently.
• Excellent organizational and project management skills.
• Proactive approach to problem-solving.
• Strong interpersonal skills.

Being you @ Almosafer:
At Almosafer, our teams work with purpose, clarity, and a shared commitment to doing things the right way. Whether you're building platforms, supporting travelers, or shaping strategy, your work connects to something bigger. Across functions and locations, we value accountability, trust, and collaboration - and we create the structure and space for you to contribute meaningfully from day one.

Here, you will find:
A purpose-led workplace where your ideas can create real impact
Ongoing learning and development to help you grow with intention
Recognition that celebrates your wins, both big and small
A community built on trust, curiosity, and shared momentum

No matter where your journey started, at Almosafer, you will find space to grow, connect, and contribute meaningfully.